How TV Commercials Brainwash the Indian Audience for Their Dirty Business

Television is one of the most powerful and influential media in India. It reaches millions of households and shapes the opinions, attitudes, and behaviors of the viewers. However, not all television content is beneficial or ethical. Some TV commercials use brainwashing-style techniques to manipulate the Indian audience for their dirty business. These techniques include:

Creating False Needs and Desires

One of the main techniques used by TV commercials is to create false needs and desires in the minds of the viewers. They make them believe that they need or want certain products or services that they do not actually need or want. They use catchy slogans, attractive images, celebrity endorsements, emotional appeals, and exaggerated claims to persuade the viewers to buy their products or services.

For example, many fairness cream commercials imply that having fair skin is essential for success, beauty, and happiness. They show before and after pictures of people who have used their products and claim that they have become more confident, attractive, and successful. They also use celebrities who are already fair-skinned to endorse their products and influence the viewers. These commercials create a false need and desire for fair skin among the Indian audience, especially among women and girls who face discrimination and pressure based on their skin color.

Exploiting Fears and Insecurities

Another technique used by TV commercials is to exploit the fears and insecurities of the viewers. They make them feel anxious, inadequate, or vulnerable about certain aspects of their lives and offer their products or services as solutions or remedies. They use scare tactics, negative comparisons, guilt trips, and false promises to convince the viewers to buy their products or services.

For example, many insurance commercials play on the fear of death, illness, or accidents among the Indian audience. They show scenarios of people who have faced such situations and how their families have suffered financially and emotionally. They then offer their insurance policies as a way to protect themselves and their loved ones from such risks. They also use testimonials from satisfied customers who have benefited from their policies and claim that they can provide peace of mind and security.

Distorting Facts and Reality

Another technique used by TV commercials is to distort facts and reality. They present misleading or false information about their products or services or about their competitors' products or services. They use selective editing, exaggeration, omission, fabrication, or deception to misinform or deceive the viewers. They also use techniques such as repetition, association, bandwagon, and testimonial to reinforce their messages.

For example, many food and beverage commercials show unrealistic or exaggerated effects of their products on the health, taste, or satisfaction of the consumers. They use artificial colors, flavors, preservatives, or additives to enhance the appearance or taste of their products. They also use actors who pretend to enjoy their products or experts who vouch for their quality or safety. They also compare their products with inferior or unhealthy alternatives and claim that they are superior or healthier.

Conclusion

As we have seen , TV commercials use brainwashing-style techniques to manipulate the Indian audience for their dirty business . These techniques include :

- Creating false needs and desires

- Exploiting fears and insecurities

- Distorting facts and reality

These techniques can have negative effects on the social , moral , and cultural values of the Indian society . They can also harm the physical , mental , and financial well-being of the consumers . Therefore , it is important for the Indian audience to be aware of these techniques and to critically evaluate the TV commercials they watch . They should also seek reliable sources of information and make informed decisions about their purchases . By doing so , they can protect themselves from being brainwashed by TV commercials .