Meta Verification Marketing Strategy: How to Get a Blue Check on Instagram and Facebook
Meta verification is a new subscription service that allows anyone to get a verified badge on Instagram and Facebook. It also offers other benefits such as account protection, customer support, exclusive stickers and increased reach. In this article, we will explain what meta verification is, how it works, how much it costs, and how you can use it as part of your marketing strategy.
What is Meta Verification?
Meta verification is a subscription bundle for creators on Instagram and Facebook. It includes:
- Account verification(including the blue check badge)
- Account impersonation protection
- Exclusive stickers
- Expanded reach and access to human support agents
A meta verified badge looks the same as the original verified badge for notable accounts, such as celebrities, public figures and brands. However, the original verification badge is free and requires meeting certain criteria of notability and authenticity. Meta verification is open to anyone who can prove their identity with a government-issued ID.
How Does Meta Verification Work?
Meta verification is currently available only in Australia and New Zealand, but it will soon roll out globally. You can join the waitlist [here](https://about.meta.com/technologies/meta-verified). To apply for meta verification, you need to follow these steps:
1. Open Instagram or Facebook, and from your profile, open Settings.
2. Tap Accounts Center, then tap Meta Verified.
3. If your account is eligible for meta verification, it will say Meta Verified available. Tap the relevant button to start the application process.
4. You will be asked to provide a government-issued ID and where available a selfie video so Meta can confirm your identity before being approved for a meta verified subscription. The ID must match the profile name and photo of the Instagram or Facebook account you’re applying for.
5. Once your application is approved, you will see a blue check mark next to your name on Instagram and Facebook. You will also be able to access the other features of meta verification.
How Much Does Meta Verification Cost?
Meta verification costs $14.99/month when you sign up on iOS and Android. Or, you can pay $11.99/month by signing up through the web. (The web option is only available for Facebook). The cost is slightly higher in Australia and New Zealand—AUD 19.99 on web, AUD 24.99 on iOS/Android; NZD 23.99 on web, NZD 29.99 on iOS/Android.
How Can You Use Meta Verification as a Marketing Strategy?
Meta verification can help you boost your credibility, visibility and engagement on Instagram and Facebook. Here are some ways you can use it as a marketing strategy:
- Build trust with your audience: A verified badge signals that you are who you say you are and that you are serious about your online presence. It can help you stand out from fake or impersonating accounts and increase your followers' confidence in your content.
- Enhance your brand image: A verified badge can also enhance your brand image by showing that you are recognized by Meta as a creator or influencer. It can help you attract more collaborations, partnerships and sponsorships from other brands or organizations.
- Expand your reach: A verified badge can help you get more exposure on Instagram and Facebook by increasing your chances of appearing in search results, recommendations and comments sections. You can also use exclusive stickers to make your stories and reels more attractive and interactive.
- Connect with your fans: A verified badge can help you connect with your fans more easily by giving you access to human support agents who can assist you with common account-related issues. You can also use 100 Stars monthly to express support for other creators or receive Stars from your fans as tips.
Conclusion
Meta verification is a new subscription service that allows anyone to get a verified badge on Instagram and Facebook. It also offers other benefits such as account protection, customer support, exclusive stickers and increased reach. If you want to boost your credibility, visibility and engagement on these platforms, meta verification might be a good option for you.
Source:
(1) What is Meta Verified? Everything You Need to Know in 2023 - Hootsuite. https://blog.hootsuite.com/meta-verified/.
(2) Meta Verified: How to Verify Your Instagram and Facebook Accounts. https://www.socialmediaexaminer.com/meta-verified-how-to-verify-your-instagram-and-facebook-accounts/.
(3) Meta Verified | Get a Verified Blue Check on Instagram, Facebook | Meta. https://about.meta.com/technologies/meta-verified.
FAQ's
How do you get a blue check on Instagram and Facebook?
Subscribe now to become Meta Verified on Instagram or Facebook. Go to 'Settings' on Instagram or Facebook. Click 'Accounts Center', then 'Meta Verified'. If it's available for your account, you will see 'Meta Verified available' under your name and profile photo.
How do you get meta verified on Instagram?
Start the verification process First, go to Settings. Then, go to Accounts Center. Select Meta Verified under Account Settings. If Meta Verified is available for your account, you will see“Meta Verified available” under your name and profile photo.
Does meta verified cover Facebook and Instagram?
Meta Verified is a subscription verification program for Instagram and Facebook bundled with other benefits including live chat customer support and protection against account impersonation.
How do I get my blue check verified on Facebook?
How to get verified on Facebook. To apply for a verification badge on Facebook, fill out the form to verify your Page or profile. If we deny your request, you can submit a new request after 30 days.
